Behind The Scenes
The American Heart Association needed to translate its mission and the lived experiences of those it served into a narrative compelling enough to move donors from obligation to genuine conviction in a single evening.
Developed a narrative framework and produced the corresponding cinematic content to communicate impact, connect emotionally with donors, and elevate the fundraising experience from transactional to transformational.
Exceeded fundraising goals and helped generate hundreds of thousands of dollars in a single evening while creating a donor experience that made the organization’s impact impossible to ignore.
Narrative Estate exists for one reason — to help leaders and organizations uncover, build, and deploy the story that gives their work its greatest value.
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