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That’s not a blip. That’s not a temporary effect of a global pandemic that we’re recovering from. That’s a trend. And the

Now comes the work of deploying those stories strategically across platforms, mediums, and moments so that they do what a real thought

We are living in an era where language can be generated on demand. Where algorithms can write speeches. Where AI can produce

Most leaders tell stories that are meant to inspire: “Here’s how we overcame adversity. You can too.” These stories feel good. They’re

Most organizations have mission statements. Fewer have cultures that actually embody them. The difference is almost always this: one has a Story

Every leader has been telling the same stories for years without realizing what those stories are actually teaching their organization.