Florida Blue

Nonprofit / Fundraising
Captured a Year of Community Impact in One Powerful Narrative

Behind The Scenes

CHALLENGE:

Leadership needed to communicate a year of community impact across numerous partners and initiatives without producing another forgettable corporate recap. The organization’s work was meaningful. The existing format was not doing it justice.

WHAT WE BUILT:

Created an end-of-year impact film designed to capture the human meaning behind the organization’s work and unify diverse stories into a single, emotionally resonant narrative that employees, partners, and community leaders could feel proud of.

OUTCOME:

Reintroduced emotion and meaning into corporate storytelling, strengthening pride among leadership, employees and partners while making the organization’s community impact tangible, visible, and worth sharing

"If your goal is to create meaningful value, I highly recommend Mark Hayes as your narrative doctor."

- Tony Jenkins, Northeast Florida Market President