Building a medical city from the ground up required more than a master plan. It required a narrative powerful enough to attract the right institutions, inspire community leaders, and give every stakeholder a clear and compelling reason to believe in something that did not yet exist.
Recruited by The Tavistock Group to help conceptualize, plan, and develop the narrative foundation for Lake Nona. Crafted the story that provided clarity to each component of the vision: the medical research, the innovation district, and the community design; unifying them into a single, transferable idea that defined the region before it was built.
The narrative set the stage for Tavistock to acquire the necessary properties, recruit leading authorities in research, medicine, and healthcare, and inspire community leaders to adopt and advocate for the plan. Lake Nona is now recognized as one of the most innovative medical and lifestyle communities in the country.
Narrative Estate exists for one reason — to help leaders and organizations uncover, build, and deploy the story that gives their work its greatest value.
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